Score a sample document across five dimensions and twenty criteria. The heatmap shows you the problem areas. Then we name the pattern your writing falls into — Brain Dump, Hedger, Insider, Novelist or Robot — and tell you how to fix it.
"Most writing feedback is unhelpful because it's vague. 'Be clearer' isn't an action. This diagnostic gives you twenty concrete criteria across the five things that actually make business writing work — so you know which lever to pull."
Does the document help the reader find what they need?
Is every sentence pulling its weight?
Is the writing meeting the reader where they are?
Does the reader know what happens next?
Does the writing earn the reader's confidence?
Each cell is one criterion. Red is where the cost is.
Most writing problems aren't unique — they cluster into five recognisable patterns. As you score, we surface the patterns that match your profile, with the specific fix for each.
"Want an objective assessment of your team's writing?"
We'll run them through this heatmap, score each criterion, and send back a professional report — patterns named, fixes prescribed, training paths recommended.